Dustin Stanton Article Response

Dustin Stanton is known as a graphic designer and a poster artist who has worked with PTA  for films ever since working on the movie, Magnolia. During an interview, he talks about how he became a poster artist, the process of his work, and the different challenges of his job. He started by working in a mail-room at an agency in Los Angeles that works on films. When he saw the designs of these movie posters, he believed he could make something like them. Over the years, Dustin worked with many creative, talented, and inspirational people and migrated between agencies, until he broke out on his own as an art director. As an poster artist, Dustin was to make a few teaser poster for movies, before making the final poster for them. During this process, he asked himself questions like "How can this film be represented in a poster?", or "What should the tone or feeling of the poster be?". For the teaser poster for "The Master", Dustin used typography to make the text. Then, he would use Photoshop on a photograph he took for the final teaser. He finds it hard to achieve the balance between creating something that communicates the feeling of the film and something that functions as a tool for the selling of the film. It is like achieving inner peace to commercial artists and their clients. Stanton also thinks the core of this balance is trust and integrity and that no one way is the right way. Some challenges Dustin face are teasers having an entirely different job to do than the final poster and not wanting to know what he is working on. Whenever he hits a dead-end, he rethinks his work on a different level and does some research for some creativity. What Dustin is trying to say in this article is that creativity and inspiration can come from anywhere. He also encourages creators to continue doing what they do best and see if they can evaluate and improve their creations.